2012 Volvo S60 once it arrives this year.
However, in the meantime I found this amazing video of the latest ART SESSION, which inspired me to check it out, at the very least…
BMW does a similar thing using celebrity artists like Jeff Koons, who use the car to make the painting as well as be the painting. The car as a theme is usually incorporated into the art, not used as an extension of the canvas.
However, Volvo captures the imagination of the youth market with street artists, and high-speed video cameras that translate the process and the image into a well-honed video perfectly directed to the info-gadget addicted world of iPads and mobile devices.
It may not sell Volvo’s to hipster creative types, but the video-art certainly gets your attention and is worth the watch.
Check it out here: VOLVO ART S60
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Sarah Lee is an automotive executive with 22+ years of experience. She writes about Cars, and is a staunch consumer advocate on car related subjects.
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