LEXUS 2 Remember tops Holiday gift-giving

December 23, 2009 by mycarlady

Like all things Lexus, the ability to resonate with their customer base is a marvel of perfection. Ever since the introduction of In Pursuit of Excellence, the Lexus marketers have continued to emboss the ideology of Lexus as THE BEST car you could drive, in every drivers brain.

Now after four years of heavy December marketing “December to Remember” (r) to the masses who have everything, Lexus dealerships are standing room only for the cheap lease payments surrounding the ES350. 3 years, 36,000 miles of driving a $38,000.00 car for less than $1,500.00 a year in interest, all other things being equal. I say cheap, because after test driving the Audi A4, Genesis 3.8l, Acura TL, and Infiniti G37, you can’t get as low as the advertised $399.00 plus tax with $ 3750.00 in drive-offs (first payment, de-cap, acquisition and dealer fees) as these others with similar features. Come back tomorrow for my Lesson on Leasing. 2010lexuses350siderearview Want to know about other Lexus lease deals click here.

The runner-up would be the Audi A4 (which includes scheduled service in it’s warranty, at a value I approx. to be $10.00 a month on the 36 month lease term), but the Audi A4 is smaller in the backseat. Lexus dealers around the country say their stock of ES350’s is low, and they will be completely out by January 1st, 2010, as the last of the business buyers count tax savings in a dismal profit year. This year I had more folks asking about the annual Lexus give-away than ever before. After suffering through a horrendous $100.00 a month bump in payment the first month after the December 2008 sales event, I warned clients the day after Thanksgiving this year, get your Lexus now, if you want one. BTW, the plural of Lexus is Lexus, as in; I sold alot of Lexus this season!

If Lexus continues it’s benchmark motto making, I expect to see “A Birthday to Remember (r)” (Lexus, I’m registering this right now!) running every day of 2010, as car sales continue to languish with the economy.

Happy safe driving this holiday weekend!

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Top learn more about getting your best car deal click here: CAR DEALS

Best-car-deals-after-clunkers

September 12, 2009 by My Carlady

Automakers give themselves a flat!

Fresh off the ether of CASH for Clunkers, car buyers continue to prowl dealer lots for 2009 left-over’s and new 2010 models. Unfortunately, the looming expanses of empty asphalt are creating a psychological push-back as consumers read the missing inventory as a still faltering economy, lack of confidence on the part of the car makers and dealer instability. As recently as yesterday, a truck buyer considering a Ford and Dodge expressed to me his concern over sustained warranty support for the Dodge. His query come to me before the brilliant decision announced by CHRYSLER, to eliminate the famous LIFETIME WARRANTY on 2010 Dodge, Chrysler and Jeep products. While Dodge hasn’t shipped a new 2010 Ram yet, they aren’t the only ones destroying any positive effect from the $2 billion dollar summer auto sales campaign. European and Japanese brands have demonstrated their skepticism of a US economic turnaround by cutting production and incentives on 2010’s. Infiniti’s EX, BMW X6 and Audi’s Q5 are missing from dealers showrooms, for as long as 5 weeks between shipments. The effect on pricing has been rewarding as most deals have been at or close to full retail MSRP, yet dealers would like to have enough product to meet interest and demand.

Toyota released the 2010 Prius during the height of the CARS program, created new dilemma for sales-starved dealerships. The redesigned Prius was the most sought after new car on the CASH for Clunkers shopping list. However, some dealers were caught in a difficult bind, able to charge upwards of $5,000.00 over sticker, which wasn’t in accordance with the federal trade-in program. Toyota got the message, pushing the orders back until the trade rebates were over, preserving the profit and mystique of the Prius.

Unfortunately, as dealers wait for tractor-trailers loaded with new models, consumers have stopped asking about miles per gallon. It would have been a nice to have a federal policy to follow-up the principles of the CARS program, with dealer and manufacturer participation. Some have suggested a tax credit for the clunker trade-in, providing dealers are willing to destroy the engines for the benefit of renewed sales and the couple hundred bucks in scrap fees, providing the true cash value is less than $2,000.00 I make this point so that those individuals needing basic transportation can still buy a set of wheels for under $5,000.00. I would also include USED CAR purchases in the purchase options. Not everyone can afford or qualify for a new car, so why should they be barred from helping the economy? Used cars come from trade-ins, so two cars get sold, instead of one.

Hello, anyone listening care to comment? ——————————————————————————————

Sarah Lee is an automotive executive with 20+ years of experience. She writes about Cars, and is a staunch consumer advocate on car related subjects. Her company: MY CARLADY is a car buyer’s service committed to getting you the best deal on your next new or pre-owned vehicle. You can reach her at www.mycarlady.com Top learn more about getting your best car deal click here: CAR DEALS

NEED AUTO FINANCE HELP or CREDIT report repair go to tell them MY CARLADY: Sarah Lee sent you. It’s a free consult and they do the right thing by you, fast, easy, cheap.

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LEXUS 2 Remember tops Holiday gift-giving

Best-car-deals-after-clunkers

Automakers give themselves a flat!

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702.521.7546

LEXUS 2 Remember tops Holiday gift-giving

Best-car-deals-after-clunkers

Automakers give themselves a flat!

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Available Cars

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