There is no surprise for MyCarlady.com in the latest survey of Women Vs. Men car shopping trends
As reported by Cargurus, a car shopping website that studied over 670,000 online search efforts by men and women.
Men like Power and Luxury and Manual Transmissions.
“Models that skewed most heavily to male shoppers included the Ford Shelby GT500, BMW M3, Cadillac CTS-V, Audi S4 and Porsche 911″…
Women are more practical, quicker online and tighter in their budget
… “For female shoppers models including the Volkswagen Beetle, Jeep Compass, Mazda CX-7, Nissan Rogue and Nissan Cube ranked highest among the models that skewed heavily to female shoppers,” site officials explained.
GAS PRICES concern both women and men equally.
The fact that gas is now consistently over $3.50 a gallon across the country, and diesel fuel prices are about the same, (even though it costs less to produce) tells you we have become immune to this level, but not comfortable.
The entry level Prius-C is still a number 1 seller for Toyota, however larger, more family-size vehicles have not broken the gas barrier price-wise.
What they don’t say in the survey of women and men.
The missing pieces in the survey are…
Women tend to look more closely at cars “ON SALE”, ie: REBATES, INCENTIVES, FREEBIES, when comparing the offers of each brand in addition to the features, safety and benefits, making the VALUE PROPOSITION much more important from the introduction to the delivery at the dealership.
More over, from MyCarlady’s in the field analysis, having met with an equal amount of thousands of male and female car shoppers every year…
Women also concern themselves with the dealership they want to service at, when shopping.
While both genders will consider traveling over 500 miles for the car they determine they want, the local dealership more often loses the deal (in a women’s eyes) when…
- there are bad online and word-of-mouth reviews about service
- the facility appears dirty or shabby
- The salesperson is below average.
The other point the survey fails to identify, although this was strictly an online data feed, no interviews or follow-up questionnaire…
is the disconnect between the number of female vs. male salespeople at the dealership to assist the evenly split number of car shoppers online.
MyCarlady has more to say about that soon!
She writes about cars, and is a staunch consumer advocate on car related subjects.
Call Sarah Lee for more information: 702-521-7546. Join the MyCarlady newsletter to be kept up-to-date on this and other important car information.