This Super Bowl 2013 (#47) the car ads spun from the sentimental to the ridiculous.
Only a few made the grade for a 4 or 5…
The score system ranked memorability, humorous (which we tend to remember), to edgy (which none were, car ads I mean), the sentimental ones tug the heart for a minute, but without a baby, animal or pounding rock score we tend to forget them.
RATE SUPER BOWL #47 CAR ADS…
Let’s see what YOU thought vs. our party attendees, made up of mostly middle-age former rock stars, car gurus and ad executives.
“Bring Your Team” 4 Stars Another Plays to the boys. Should have had a GIRL on the team!
“Epic Play Date”: 4 Stars Brought all the fun and whimsy and the rock score! too long.
Audi: 3 Stars Clever but plays to the boys… what about the other half of the population?
Lincoln: 1 STAR SAME OLE Same Old.
Dodge: “Farmer” 3 Stars Great voice of icon Paul Harvey, but too long.
“Challenger R/T”: Sentimental. 3 Stars.
KIA: “BABIES”: 5 Stars. Humorous, we’ve all been there moment.
TOYOTA: 5 Stars. Got it all. Funny, Animals, Kids, memorable.
Mercedes Benz: “DEVIL” 4 Stars Solid score, funny and relevant… too bad it’s not available for 8 mos!
“Kate Upton Car Wash” 5 Stars from the guys. 4 from the gals. The car gets 6 Stars for hot.
VW Beetle: “HAPPY FACE” 3 Stars. Okay we get it.
Thanks for posting your comments. See you soon!
Sarah Lee Marks is MyCarlady. She has over 23+ years of experience. She writes about cars, and is a staunch consumer advocate on car related subjects. MyCarlady offers free car buying advice, and private, auto-related services to help you maintain your personal or commercial vehicles. Call Sarah Lee for more information: 702-521-7546. Join the MyCarlady newsletter to be kept up-to-date on this and other important car information.