I will have to make a trip up to VOLVO of W. Sahara, Las Vegas, Nevada to check out the drive, value for the new 2012 Volvo S60 once it arrives this year.
However, in the meantime I found this amazing video of the latest ART SESSION, which inspired me to check it out, at the very least…
BMW does a similar thing using celebrity artists like Jeff Koons, who use the car to make the painting as well as be the painting. The car as a theme is usually incorporated into the art, not used as an extension of the canvas.
However, Volvo captures the imagination of the youth market with street artists, and high-speed video cameras that translate the process and the image into a well-honed video perfectly directed to the info-gadget addicted world of iPads and mobile devices.
It may not sell Volvo’s to hipster creative types, but the video-art certainly gets your attention and is worth the watch.
Check it out here: VOLVO ART S60
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Sarah Lee is an automotive executive with 22+ years of experience. She writes about Cars, and is a staunch consumer advocate on car related subjects.
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