AUTOMAKERS carve up TOYOTA with increased deals in wake of RECALL.
Mazda extended their 0% financing on 2010 Mazda 3’s to 60 mos. OAC.
Kia boasts about their 10 yr. 100k power-train warranty and $399.00 lease or 0% for 48 mos. on the all-new 2011 Kia Sorento.
Chevrolet dealers are offering conquest money to dump your Toyota or assistance to get out of your lease early.
While not all Toyota models are affected by the recall, customers are returning recent purchases in record numbers across the country. Afraid to drive them and concerned about resale values, consumers are turning to Nissan, Honda, Mazda, Kia and Hyundai dealers in hopes of finding a suitable replacement amid the confusion about parts and service for the still unknown cause of the faulty accelerators. The competition prepares for a boom in business, and import factories are releasing port-parked stock as soon as car haulers arrive.
Meanwhile, Toyota dealers and their Customer Care Hotline take calls and struggle to quell their clients fears. How bad will the lasting effect be on Toyota’s brand image is anyone’s guess?
Sarah Lee is an automotive executive with 20+ years of experience. She writes about Cars, and is a staunch consumer advocate on car related subjects. Her company: MY CARLADY is a car buyer’s service committed to getting you the best deal on your next new or pre-owned vehicle. You can reach her at www.mycarlady.com
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