FIAT 500 and MICROSOFT A HIT at CES 2010

I found the FIAT 500 in the Microsoft booth at 2010 CES next to a hulking Ford F350 DEWALT edition (more next time) it held it’s own with clever lines and cool technology.  It’s this combination and fuel economy that will win over the skeptics (me) if it delivers. For now I was awed my the TECHNOLOGY of the BLUEandME® which offers an awesome stereo sound system and the newest wave in manufacturer integrated driving systems.

While the FORD SYNC is a long way ahead of everyone in the SAFe Driver campaigns to keep your hands ON the wheel , i.e. voice activation (more to come in next post).

ECO:DRIVE is unique because it goes beyond the available FUEL ECONOMY trackers in today’s iPhone apps.  This system plugs and plays, stores the data and analyzes your carbon footprint.  I’m hoping they will add the SPEECH RECOGNITION software for email and text to the package by the time the car arrives next year.

 I have to say, the car felt heavier and more solid (when you slam the door) than the SMART car, however, my judgment will remain open until I get one to test drive in the 110 heat of Las Vegas. Then I’ll do the obvious 4 way comparison of the FIAT 500, MINI COOPER,VW BEETLE and SMART PASSION. (shown here) 

Until then, enjoy this snap shot of ECODRIVE and check out the software at www.fiat.com/ecodrive.

Sarah Lee is an automotive executive with 20+ years of experience. She writes about Cars, and is a staunch consumer advocate on car related subjects. Her company: MY CARLADY is a car buyer’s service committed to getting you the best deal on your next new or pre-owned vehicle. You can reach her at www.mycarlady.com

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