CHRYSLER-Jeep-FIAT what’s left?

CHARGER MAY LIVE ON

As the Bankruptcy courts determine the best avenue for CHrysler’s survival, sell off the assets individually or as a whole to FIAT.  The question should be, “HOW FAST CAN FIAT IMPORT PRODUCT to the dealerships?” 

While this doesn’t help the car plants, it does help the dealerships and the employees who have had nothing to sell.  It gives the dealer an ITALIAN product, which may have enough style, panache and excitement to draw economy minded consumers into the Chrysler showrooms. If nothing else the FIAT 500 and others are perhaps as interesting as the new KIA SOUL and Hyundai Genesis. An infusion of new FIAT  models will also give the new company time to evaluate interest and appetite for FIAT cars, not to mention their diesel trucks. While diesel isn’t the cleanest fuel, the optional diesel engine is not foreign to Dodge Cummins owners or VW/Mercedes Benz buyers. FIAT may also find a way to cure the woes of the EPA-inflicted CUMMINS DPF problem. (maybe)

As dealers and pension managers try to stop the bankruptcy procedings with court actions, perhaps a more reasonable approach would be to offer the HOPE of an immediate sales boost through the infusion of 2010 FIAT products onto lots by September 2009.

Understand the issue for life at bankruptcy amounts to Chrysler, Jeep, and Dodge products so limited in consumer desire and value, showrooms will  be left with half the selection of FORD, or TOYOTA.  CHOOSE FROM: Jeep Wrangler, Patriot, Liberty and Grand Cherokee, Dodge Challenger, Charger, Caliber, Ram and SPRINTER. Chrysler 300, Town and Country…  The other issue is where is the GMAC/GMC auto lending support, long promised by the Cerberus management? Dealers have yet to see a contract cashed and will they view FIAT products favorably?

Challenger may survive bankruptcy

The PEAPOD has gone stealth since the EARTH DAY announcement which promptly commenced with the bankruptcy filing. The PEAPOD could add some spark to the Chrysler showroom, but miscellaneous rumors about Mitsubishi and GEM have muted interest like an April shower.

The Chrysler, Jeep and Dodge franchise dealers deserve a better deal than the black list treatment they’ve gotten thus far. Demands to build fancy mausoleums in this economy are both irresponsible and unnecessary to operating a profitable business. Long-standing employees and customers are anxious to see this situation resolved with a fair hand. Judge Arthur Gonzales needs to learn more about the relationship of the consumer and the brand(s) as the debate continues in court.

CHECK out the new KIA SOUL HERE:

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Sarah Lee is an automotive executive with 20+ years of experience. She writes about Cars, and is a staunch consumer advocate on car related subjects. Her company: MY CARLADY is a car buyer’s service committed to getting you the best deal on your next new or pre-owned vehicle. You can reach her at www.mycarlady.com