The NEW CHRYSLER wants to hear from you!
WELL WELL WELL, while all the major car companies are trying to figure out how to invade YouTube and MySpace, Chrysler is taking a daring approach. They have set-up an online CUSTOMER ADVISORY board. Yup, it’s called You Talk, We Listen… Oy Vey!
“Brands that listen thoughtfully to their customers and put them in the middle of their organizations will win in this era where the customer’s voice is both strong and visible,” said Joe DiMeglio, Vice President of Engagement Management, Organic.* “We are incredibly excited about this ground-breaking initiative and helping Chrysler gain an even deeper understanding of their customers — the foundation of all exceptional brand experiences.”
So you go to their website via the link displayed here and you get a comment box for up to 1000 characters. That’s letters, not words, so make it short and sweet. (Pardon the pun.)
Then give them your name and email address and click on accepting the terms of their website. Once you submit your comment, they ask you for your email and name AGAIN. What’s that about? When you complete the submit AGAIN, it asks you if you want to go to the home page and GUESS WHAT HAPPENS NEXT? You open a new page with the Alice in Wonderland effect of a CHRYSLER WEBSITE. (Nice try ORGANIC -Chrysler but do you seriously believe the folks that want to give you their two cents on the cars and trucks they already own, really need to be doused with more Chrysler hype?) How about a more subtle approach like a two by four? IMHO: Drop all the ads and open to a blog or a simple Walter P Chrysler Museum tour.
So here is the pitch my friends, open up the throttle…
Are You Interested in Joining – Chrysler LLC Advisory Board
Chrysler LLC First in Industry to Launch Innovative Online Customer Advisory Board
Beginning in late March, Chrysler will begin the initial phase of the Customer Advisory Board, which is a three- to four-week period when Chrysler will introduce the members to the process and the company. Once introduced, Chrysler will begin the ongoing dialogue with the Customer Advisory Board members by engaging the community with live, facilitated sessions where they may view media, respond to polls, and engage with other members. There will also be discussion sections that allow members to discuss a variety of topics on their own time during a four-week period. Examples of topics may include environmental, safety, quality or technology. Other features include activities to stimulate member creativity and polls for quick feedback on topics. In addition, members may create their own profile and connect with each other through the message center. |
{Organic is the company that handles this web interaction for Chrysler.}
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